“Uttar Pradesh’s Rozgar Mela initiative is transforming the employment landscape by connecting thousands of unemployed youth with job opportunities in private and public sectors. Organized under the Yogi Adityanath government, these job fairs have facilitated over 7.5 lakh jobs since 2017, with 1.72 lakh placements in 2023 alone. The latest fairs in 14 districts aim to empower youth with skills and jobs.”
Uttar Pradesh’s Job Fairs: Empowering Youth Through Rozgar Mela
The Uttar Pradesh government’s Rozgar Mela initiative has emerged as a pivotal platform for addressing unemployment, particularly among the state’s youth. Launched under the Yogi Adityanath administration, these job fairs aim to bridge the gap between job seekers and employers, offering opportunities across private and public sectors. Since 2017, the state has organized over 2,791 job fairs, resulting in employment for approximately 7.5 lakh young individuals, according to state records. In its second term alone, from 2017 to January 2023, 1,536 job fairs facilitated 1,72,291 placements, showcasing the scale and impact of the program.
In June 2025, the state announced plans to hold job fairs in 14 districts, targeting unemployed candidates with qualifications ranging from high school to postgraduate levels. These events, organized by the Department of Training and Employment through the Sewayojan portal, provide a centralized platform for job seekers to connect with multinational and private companies. The fairs are designed to offer immediate job opportunities, with many candidates receiving on-the-spot offers after interviews. For instance, a recent Mega Rozgar Mela at Madan Mohan Malaviya University of Technology (MMMUT) in Gorakhpur benefited nearly 15,000 youths, highlighting the government’s commitment to employment generation.
The Rojgaar Sangam initiative, part of the broader Rozgar Mela framework, emphasizes skill development and career guidance alongside job placement. The state’s employment offices collaborate with district administrations to ensure these fairs are accessible in both rural and urban areas. Candidates aged 18 to 45 can register on the Sewayojan portal, which also facilitates online interviews and document verification for Group D positions in government departments. In 2022, the state set a target of organizing 572 job fairs, a goal it continues to pursue with monthly events at Sewayojan offices and weekly fairs in districts.
The private sector plays a significant role, with 242 registered companies participating in these fairs. The government has also attracted 51 investment projects to create 1.32 lakh private-sector jobs. Chief Minister Yogi Adityanath has emphasized skill mapping in educational institutions to align youth capabilities with market demands, reducing the state’s unemployment rate from 19% to 2%. The fairs also promote schemes like the Vishwakarma Yojana, enhancing employability through skill development.
Despite these efforts, challenges remain. Some candidates express concerns about low salary offers, with reports from similar job fairs in other states indicating dissatisfaction with wages as low as ₹15,000–₹18,000 for roles requiring relocation. However, the state’s focus on transparency and accessibility, coupled with initiatives like the Mukhyamantri Gramodyog Rozgar Yojana, continues to drive employment opportunities for diverse groups, including rural youth and women.
Disclaimer: This article is based on information sourced from government announcements, news reports, and the Sewayojan portal. Data on job placements and unemployment rates are derived from official statements and may vary based on independent verification. Readers are advised to check the Sewayojan website for the latest job fair schedules and registration details.